We are passionate about understanding people, markets, culture, brands, and experiences.
We deliver meaningful customer insights to help our clients make informed decisions.
Customer Insights
Deep, effective research enables brands to understand their customers’ expectations, purchasing behaviors, and brand perceptions across all touchpoints. It delivers valued insights by revealing potential gaps and how to bridge them.
How we help you
Through qualitative and quantitative research, we answer key strategic questions that enable brands to gain an in-depth understanding of their customers. We provide you with actionable insights to identify and close the gaps between your customers’ expectations and the experience they are receiving across all touchpoints.
Customer’s purchase journey
Do you fully understand your customers’ purchasing experience? We help you identify the entire purchase journey.
Optimize your conversion rates
Identify customers’ purchase motivations and barriers to optimize the conversion rate.
Optimize your loyalty program
Is your loyalty program as effective as you think?
Omnichannel optimization
Is your experience delivered seamlessly across all touchpoints? Optimize the user’s experience across every channel.
Store concepts
Is your store concept as strong as you intended it to be? Is it delivering the experience you want? Pre-test and validate a new store concept.
Product development
Collect data and information from the market and your customers to enable you to successfully develop a new range of products.
Brand assessment
Assess your brand health, awareness, and image.
Pricing strategy
Is your pricing strategy optimized? Do your product or services have the right positioning in the market?
Transform your experiences.
Contact us and see how our insights team experts can help you make more informed decisions.
How we help you
Through qualitative and quantitative research, we answer key strategic questions that enable brands to gain an in-depth understanding of their customers. We provide you with actionable insights to identify and close the gaps between your customers’ expectations and the experience they are receiving across all touchpoints.
Customer’s purchase journey
Customer’s purchase journey
Do you fully understand your customers’ purchasing experience? We help you identify the entire purchase journey.
Optimize your conversion rates
Optimize your conversion rates
Identify customers’ purchase motivations and barriers to optimize the conversion rate.
Optimize your loyalty program
Optimize your loyalty program
Is your loyalty program as effective as you think?
Omnichannel optimization
Omnichannel optimization
Is your experience delivered seamlessly across all touchpoints? Optimize the user’s experience across every channel.
Store concepts
Store concepts
Is your store concept as strong as you intended it to be? Is it delivering the experience you want? Pre-test and validate a new store concept.
Product development
Product development
Collect data and information from the market and your customers to enable you to successfully develop a new range of products.
Brand assessment
Brand assessment
Assess your brand health, awareness, and image.
Pricing strategy
Pricing strategy
Is your pricing strategy optimized? Do your product or services have the right positioning in the market?
Contact Us
Some brands we work with
Berluti
Despite our complexity, CXG had a perfect knowledge of our brand’s DNA. They were able to understand deeply how important customer experience has been always important for us since the beginning of the Maison. They have demonstrated continuous collaboration and partnership. Their inputs have been impactful and pushed us to go even further in this period of extensive transformation that is happening in retail today.
– Stephan Borczuch, International Retail Training Director, Berluti
Bally
The reports are very well done and give us a very clear understanding of where we are and what we need to do next.
– Laura Broughton, Head of Global Training, Bally
COS
We have been involved in the process to create a new strategy that works for where we are in our brand journey. There is a genuine interest in a collaborative process and constant improvement from the CXG side.
– Paula Bricks, COS
IWC
Our partnership with CXG has helped us take our client experience to the next level. They’ve helped us identify opportunities in the way we engage our guests and clients, including how we could better cater to Gen Z: Simple design, great content and clear takeaways. This is exactly what we needed!
– Head of Retail Excellence, IWC
L’oreal
L’Oréal’s partnership with CXG has enabled us to conduct experience measurement, focus group and market benchmarking research effectively and efficiently over the last five years. Thanks to CXG, we have worked hand-in-hand to conduct over 37,000 surveys and research studies. These have resulted in world-class findings to help our brands to constantly improve their customer experience systems and skillsets.
– Patrick Liew
