We are passionate about understanding people, markets, culture, brands, and experiences.
We deliver meaningful customer insights to help our clients make informed decisions.
CXG
CXG

Customer Insights

Deep, effective research enables brands to understand their customers’ expectations, purchasing behaviors, and brand perceptions across all touchpoints. It delivers valued insights by revealing potential gaps and how to bridge them.

How we help you

Through qualitative and quantitative research, we answer key strategic questions that enable brands to gain an in-depth understanding of their customers. We provide you with actionable insights to identify and close the gaps between your customers’ expectations and the experience they are receiving across all touchpoints.

Customer’s purchase journey

Do you fully understand your customers’ purchasing experience? We help you identify the entire purchase journey.

Optimize your conversion rates

Identify customers’ purchase motivations and barriers to optimize the conversion rate.

Optimize your loyalty program

Is your loyalty program as effective as you think?

Omnichannel optimization

Is your experience delivered seamlessly across all touchpoints? Optimize the user’s experience across every channel.

Store concepts

Is your store concept as strong as you intended it to be? Is it delivering the experience you want? Pre-test and validate a new store concept.

Product development

Collect data and information from the market and your customers to enable you to successfully develop a new range of products.

Brand assessment

Assess your brand health, awareness, and image.

Pricing strategy

Is your pricing strategy optimized? Do your product or services have the right positioning in the market?

Transform your experiences.

Contact us and see how our insights team experts can help you make more informed decisions.

Get in touch

How we help you

Through qualitative and quantitative research, we answer key strategic questions that enable brands to gain an in-depth understanding of their customers. We provide you with actionable insights to identify and close the gaps between your customers’ expectations and the experience they are receiving across all touchpoints.

Customer’s purchase journey

CXG

Customer’s purchase journey

Do you fully understand your customers’ purchasing experience? We help you identify the entire purchase journey.

Optimize your conversion rates

CXG

Optimize your conversion rates

Identify customers’ purchase motivations and barriers to optimize the conversion rate.

Optimize your loyalty program

CXG

Optimize your loyalty program

Is your loyalty program as effective as you think?

Omnichannel optimization

CXG

Omnichannel optimization

Is your experience delivered seamlessly across all touchpoints? Optimize the user’s experience across every channel.

Store concepts

CXG

Store concepts

Is your store concept as strong as you intended it to be? Is it delivering the experience you want? Pre-test and validate a new store concept.

Product development

CXG

Product development

Collect data and information from the market and your customers to enable you to successfully develop a new range of products.

Brand assessment

CXG

Brand assessment

Assess your brand health, awareness, and image.

Pricing strategy

CXG

Pricing strategy

Is your pricing strategy optimized? Do your product or services have the right positioning in the market?

Contact Us


Some brands we work with

CXG

Berluti

Despite our complexity, CXG had a perfect knowledge of our brand’s DNA. They were able to understand deeply how important customer experience has been always important for us since the beginning of the Maison. They have demonstrated continuous collaboration and partnership. Their inputs have been impactful and pushed us to go even further in this period of extensive transformation that is happening in retail today.

Stephan Borczuch, International Retail Training Director, Berluti

CXG

Bally

The reports are very well done and give us a very clear understanding of where we are and what we need to do next.

Laura Broughton, Head of Global Training, Bally

CXG

COS

We have been involved in the process to create a new strategy that works for where we are in our brand journey. There is a genuine interest in a collaborative process and constant improvement from the CXG side.

Paula Bricks, COS

CXG

IWC

Our partnership with CXG has helped us take our client experience to the next level. They’ve helped us identify opportunities in the way we engage our guests and clients, including how we could better cater to Gen Z: Simple design, great content and clear takeaways. This is exactly what we needed!

Head of Retail Excellence, IWC

CXG

L’oreal

L’Oréal’s partnership with CXG has enabled us to conduct experience measurement, focus group and market benchmarking research effectively and efficiently over the last five years. Thanks to CXG, we have worked hand-in-hand to conduct over 37,000 surveys and research studies. These have resulted in world-class findings to help our brands to constantly improve their customer experience systems and skillsets.

Patrick Liew

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