The Real Thing
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Thoughts and Perspectives
Thoughts and Perspectives
The Real Thing
What the 2026 World Cup Reveals About Value, Trust, and Experience
Thoughts and Perspectives
Dressed for the Beautiful Game
How Brands are Leveraging the Power of Feeling and Belonging at the 2026 FIFA World Cup
Thoughts and Perspectives
Decoding NIO’s Owner Ecosystem
How Relationship-Driven Engagement Is Becoming the New Engine
Thoughts and Perspectives
Retail Performance at Scale
Luxury Has Built Its Stores. The Next Era Is About What Happens Inside Them
In the Press, Thoughts and Perspectives
The New Luxury Power Play? Customer Experience
Originally Published in VITA Magazine. In today’s premium retail landscape, great products alone aren’t enough; the real differentiator is...
Thoughts and Perspectives
Luxury and the Long View
What the Middle East Teaches Us About Our Industry’s Resilience
In the Press, Thoughts and Perspectives
Luxury Seeks a Return to Growth in 2026
Originally Published in French in Stratégies and La Tribune. After a marked slowdown over the past two to three...
In the Press, Thoughts and Perspectives
Luxury Must Return to Its Fundamentals
Originally Published in French in Journal Du Luxe. In a context of increasing polarization in the luxury market and...