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Luxury
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From resilient luxury earnings to retail expansion and AI investment! Discover the hottest updates in the world of luxury!
Montblanc Case Study
Elevating Heritage Through Experience: Montblanc’s Retail Signature Journey
Health & Wellness Report
The Health and Wellness Opportunity: A $7 Trillion Industry Seen Through the Luxury Lens
Iconic Destinations Report
Iconic Luxury Shopping Destinations 2025: Global CX Benchmark of Some of the World’s Iconic Streets & Malls
In the Press, Thoughts and Perspectives
Why pop-ups are now a pillar of luxury distribution strategy?
Written for Luxury Marketer by Christophe Cais. Why pop-ups are now a pillar of luxury distribution strategy? Dior on…
Thoughts and Perspectives
Are Your Frontline Teams Truly Set-Up for Success?
Luxury has built an increasingly precise picture of the customer: how they move through the journey, what moments shape…
Thoughts and Perspectives
The Real Thing
We have been keen and excited observers of this year’s World Cup, which, aside from amazing football, appears to…
Thoughts and Perspectives
Dressed for the Beautiful Game
The best campaigns don’t sell products. They tell stories that make you feel something powerful before you realise a…
Thoughts and Perspectives
Decoding NIO’s Owner Ecosystem
In two of China’s megacities, Guangzhou and Hangzhou, a fierce “competition” once unfolded. Following an intense wave of campaigning,…
Thoughts and Perspectives
Retail Performance at Scale
For two decades, the luxury industry’s growth story was a story of expansion. New markets, new flagships, new doors…
Thoughts and Perspectives
Loyalty Reimagined
The Case for Loyalty: More Than Points on a Card In an era of relentless competition, rising customer acquisition…
In the Press, Thoughts and Perspectives
The New Luxury Power Play? Customer Experience
Originally Published in VITA Magazine. In today’s premium retail landscape, great products alone aren’t enough; the real differentiator is…
Thoughts and Perspectives
Luxury and the Long View
I. The Paradox of Permanence We have been working in luxury customer experience for twenty years. In that time,…