Omnichannel Luxury Retail in China in the Post-COVID Era
China in Luxury
Thoughts and Perspectives
Omnichannel Luxury Retail in China in the Post-COVID Era
China’s stunning performance in the global luxury retail market has caught the world’s attention. The international luxury market saw...
Thoughts and Perspectives
Influencer Marketing: The Great KOL of China
Influencing the influencers: the Great KOL of China Influencer marketing dwarfs traditional advertising in China. How do you make sure...
Thoughts and Perspectives
Luxury Brands in China: A Rose by Another Name
Luxury Brands in China: A Rose by Another Name The Chinese luxury goods market grew by 10% in 2020 and...
Thoughts and Perspectives
The Rise Of Chinese Luxury Brands
In 2013, the Chinese government sought to diffuse social tension by imposing a ban on TV and radio ads for luxury...