Veuve Clicquot Partners with Belmond for Unique Travel Experience
Veuve Clicquot is creating a unique travel experience aboard the Venice Simplon-Orient-Express, a train owned by Belmond. The trip, which will go from Vienna to Reims, the home of the iconic champagne house, will take place in July 2024 and will be centered around culture and gastronomy with multiple dinners prepared by starred chefs. Similar experiences organized by the two brands are set to be unveiled in Peru and from Singapore to Malaysia.
Rolex Raises Prices in the UK
Despite a pause in price hikes in the US, Rolex has raised its prices in the UK by an average of about 4% to start the year. In the UK, the watchmaker usually raises its prices once a year; however, Rolex introduced two separate price hikes in 2022 to follow currency moves as the pound, at the time, reached its lowest level against the dollar in decades. According to Morgan Stanley, Rolex produces over a million timepieces annually, generating 9 billion Swiss Francs in revenues.
Loewe Releases Exclusive Jade Collection for Lunar New Year
To celebrate the Chinese New Year, Loewe is collaborating with master jade carvers Lei Cheng, Qijing Qiu, and Xiaojin Yin to handcraft five exclusive jade pendants. By avoiding the use of zodiac imagery and opting for jade, a historically significant stone in China and a symbol of purity, wisdom, elegance, and good fortune, Loewe opted for a unique approach to the Chinese New Year. Users on Weibo and Xiaohongshu praised the campaign for consistently honoring Chinese traditions. While remaining committed to craftsmanship, Loewe shows its ability to adapt to local culture and build a genuine and humble brand image in China.
Dior Further Expands into Hospitality
Following the opening of its first Café Dior in its flagship store in Paris two years ago, Dior recently announced the opening of several Café Dior venues in the US and Asia, further expanding into hospitality and gastronomy. Dior opened a café in December with chef Anne-Sophie Pic in Osaka, Japan. This cafe featured pastries inspired by the archives of Christian Dior. In addition to cafés, Dior has confirmed that it will launch its second Monsieur Dior restaurant in 2025 in Japan with the same chef. For Dior, this is a way to tap into the growing demand for immersive experiences that allow consumers to connect with a brand’s identity and heritage.
Frédéric Arnault Named CEO of LVMH Watches
Frédéric Arnault has been named the CEO of LVMH Watches, effective January 1st. In this capacity, the second-youngest of LVMH Chairman and CEO Bernard Arnault’s sons will oversee the conglomerate’s Tag Heuer, Hublot, and Zenith brands, with an aggregate turnover of around 1.6 billion Swiss Francs ($1.9 billion). Prior to this role, Frédéric ran the Tag Heuer brand, where he was responsible for pushing the brand into a more upmarket positioning.
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