Luxury Headlines – 11/07/2023
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Moschino Appoints Esther Yu as New Ambassador
Moschino has appointed Chinese actress, musician, and entertainer Esther Yu as new ambassador, as the Maison continues to invest in well-known talent in the APAC market. Being a singer and actress, Esther Yu brings with her name recognition and a wide range of fans across the APAC region. She will advertise the label’s pre-fall 2023 campaign pieces on her Instagram. Luxury brands are investing significantly in the APAC market, appointing brand ambassadors, to tap into the growing luxury market of the region.
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Dries Van Noten Opens a Beauty Store
Dries Van Noten has opened a store dedicated to fragrance, makeup, and accessories in Paris, one year after expanding into beauty with perfumes and lipsticks. The store will have some exclusive items including pouches and travel sets with more fragrance launches and new beauty product categories planned for 2024. Situated right next to its men’s and women’s stores, the brand hopes that this new store will drive sales across other categories. Opening a dedicated store also taps into a burgeoning movement in beauty, suggesting that products should be tried out in person, and explained by a knowledgeable sales associate for a more satisfactory and memorable experience.
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Dior Launches Floating Spa on the Seine
Dior is offering an extensive array of spa services during an exclusive Seine River cruise from July 3rd to July 14th. The Dior boat offers a unique opportunity to enjoy both fitness and beauty while relishing in remarkable views of Paris’ most beautiful monuments. The treatment cruises allow guests to choose from seven varieties of two-hour cruises (including one hour of treatment), which start at €680 (about $742) per person or six two-hour cruises in the fitness category starting at €280. The pop-up cruise launch coincides with the start of fashion week and represents a novel and exciting concept of delivering luxe pop-up experiences.
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Hugo Boss Invests in €15 Million Data Campus
Hugo Boss has just recently announced that it has raised its sales target to reach €5 billion by 2025. The company is investing in large data analytics hub in Portugal with 250 employees focused on data, e-commerce, and technology. The Hugo Boss Digital Campus was formed in partnership with Metyis, a company which helps luxury fashion houses collect, analyze, and interpret data for applied use. The joint venture will tackle Boss’ “data architecture infrastructure”, related to identifying, organizing, and interpreting insights. Hugo Boss is also investing in digitizing the company’s entire value chain, through data analytics, digital product development and digital showrooms. This investment reflects the shift toward direct-to-consumer e-commerce as brands now have access to crucial consumer data. Data capture and data analysis are important precursor steps towards the use of generative AI for process and insight optimization.
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Chloé’s Creative Director Gabriela Hearst Leaves the Company
After 3 years at Chloé, creative director Gabriela Hearst will be leaving the brand after her last show in September. She had a significant impact on improving the brand’s social and environmental credentials with Chloé being the first major luxury brand to earn the B Corp certification in 2021. However, Chloé has struggled to keep pace with rivals as their sales surged, only enjoying momentum for lower-priced items instead of more expensive leather goods that once anchored its business. The collaboration between Chloé and the actress Angelina Jolie’s new fashion brand, Atelier Jolie, is set to go ahead as planned.
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