Luxury Headlines – 28/07/2025
Luxury Headlines – 28/07/2025
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Louis Vuitton Expands US Production with New Workshop
LVMH-owned brand Louis Vuitton is set to open another workshop near Dallas, Texas, by late 2026 or early 2027, to meet surging demand in the US. This expansion will be their fourth Louis Vuitton workshop in the US, alongside four Tiffany facilities. This move strategically aligns with LVMH CEO Bernard Arnault's view on boosting US production in response to potential tariffs, since 25% of LVMH's total sales originate from the US. Arnault has also highlighted that American customers accept US-made Louis Vuitton products, a perspective that contrasts with some other European luxury rivals.
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Longchamp Enters the Fragrance World with Interparfums
French leather goods brand Longchamp and Interparfums SA have signed a fragrance license agreement valid until December 31, 2036. Interparfums will be responsible for creating, developing, producing, and distributing Longchamp perfumes in the brand’s retail locations and selecting fragrance sellers. The initial perfume launch under this partnership is anticipated in 2027.
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LVMH Reports H1 2025 Results
LVMH reported revenue of €39.8 billion for the first 6 months of 2025, reflecting a -4% decline (-3% at constant exchange rates) due to the geopolitical and economic environment. The company generated €9 billion in profit from its ongoing operations, achieving an operating margin of 22.6% and net profit attributable to the Group totaled €5.7 billion. Revenue performance varied across LVMH's business groups. Wines and Spirits and Fashion and Leather Goods each saw a -7% decline, influenced by trade tensions in China and the US. However, Fashion and Leather Goods' decline was partially mitigated by strong local customer demand, balancing the significant H1 2024 tourist spending growth (especially in Japan). Perfumes, Cosmetics, Watches and Jewelry reported flat revenues, driven by innovation and selective retail. Selective Retailing grew by +2%, primarily via Sephora's product differentiation and enhanced omnichannel. Amid an uncertain global political and economic landscape, the Group remains confident. It plans to continue a strategy centered on improving brand appeal through the superior quality of its products and strong retail execution.
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Moncler Group Reports Flat H1 2025 Results
Moncler Group reported a -1% decrease at constant exchange rates in Q2 2025 sales to €396.6 million, and flat growth in H1 2025 with revenues reaching €1,225.7 million (a +1% increase at constant exchange rates). By brand, Moncler brand sales grew by +1% to €1 billion, while Stone Island sales decreased by -1% to €186.7 million in H1. Q2 was more challenging for Moncler, with a -2% decline attributed to a -1% dip in DTC due to a challenging macroeconomic climate and reduced tourism. Stone Island saw a +6% revenue rise in Q2 with a +3% DTC increase. Regionally, Moncler's H1 revenue in Asia increased by +4%, while EMEA saw a decrease of -3%, and the Americas experienced a rise of +1%. For Stone Island in H1, Asia revenue soared by +14%, while EMEA decreased by -5%, and the Americas witnessed a -15% decline. The group remains cautious for 2026, observing resilient high-spending clients amidst decreased traffic.
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Restoration Hardware (RH) Continues Expansion with 2nd Flagship in Canada
Restoration Hardware debuted in Quebec with the opening of RH Montreal, located at The Gallery at Royalmount. The 3-story space showcases RH's immersive design experience, blurring the lines between indoor and outdoor design, retail, and hospitality. It features the RH Interiors and RH Modern collections, alongside a design studio, rug showroom, and textile libraries. The third floor houses the RH Restaurant & Terrace, complete with an open kitchen and rooftop lounge offering panoramic views. This marks RH’s second flagship in Canada, following Toronto, and joins their recent opening in Oklahoma City.
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L Catterton Leads $800M Flexjet Investment
L Catterton, the private equity firm supported by Bernard Arnault, is leading an $800 million equity investment in Flexjet, the second-largest private jet company globally. This funding, which also involved affiliates of KSL Capital Partners and the J. Safra Group, aims to strengthen Flexjet's position in the luxury market, enabling more bespoke experiences. Flexjet plans to expand its European operations, including a new London terminal, and currently operates a fleet of 300 aircraft.
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Range Rover Sport Offers New Personalization Program
Range Rover has introduced the SV Bespoke customization service to Range Rover Sport, offering options comparable to ultra-luxury brands. The inaugural model, 'Nocturne', features an indigo exterior with black accents, carbon fiber, and champagne gold wheels, drawing inspiration from dusk skies. Inside, it boasts ebony and lunar leather with contrasting stitching and carbon fiber details. The service offers extensive personalization, including numerous exterior colors with various finishes, unique badging, and a wide range of interior choices for stitching, materials, and trims. Clients can design their vehicles in person at specialized Range Rover Houses or online.
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