Luxury Headlines – 23/02/2026
Luxury Headlines – 23/02/2026
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Dior Opens Landmark Bamboo Pavilion Concept Store in Tokyo
Following similar concepts in Seoul and Bangkok, Dior has opened a new concept store, the Dior Bamboo Pavilion, in Tokyo’s Daikanyama district, marking the brand’s first major entry into this neighborhood. The space serves as a tribute to the house’s 70-year history with Japan, designed to feel like a massive Japanese lantern and featuring work from 20 local artisans, including bamboo clothing racks, washi paper walls, and furniture made from recycled seafood crates. The site includes a specialized Dior Café run by chef Anne-Sophie Pic and a massive garden containing trees over 200 years old. This opening precedes a new flagship planned for Osaka later in 2026.
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IHG Launches "Noted Collection" to Target Upscale Hotel Conversions
InterContinental Hotels Group (IHG) has introduced Noted Collection, its 21st brand, specifically designed for high-quality, independent hotels in the upscale and upper-upscale segments. The brand focuses on conversions, allowing one-of-a-kind properties to maintain their unique identity while gaining access to IHG’s global system, which includes 160 million loyalty members and advanced revenue technology. IHG aims to open over 150 hotels under this label within the next decade, starting in the EMEAA region.
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Puig Achieves €5 Billion in Revenue for FY2025 and Concludes Its Strategic Plan
Puig tripled its 2020 revenue in line with its five-year plan reaching €5,042 million, a +5.3% increase on a reported basis (+7.8% LFL). This performance was supported by a strong year-end surge, with a +9.8% LFL growth in Q4. The growth was driven by APAC (+21.7% increase), underpinned by Charlotte Tilbury and niche brand success. EMEA remains the largest market, contributing 55% of total revenue with LFL growth at 5.5%. By segment, Makeup led growth with a +13.7% increase to €845 million, supported by Charlotte Tilbury’s US expansion. The Fragrance & Fashion and Skincare divisions followed with increases of +6.4% and +8.9%, respectively. Looking ahead to 2026, Puig targets continued outperformance of the premium beauty sector with stable margins.
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Moncler Group Reports Robust Q4 Performance
Moncler S.p.A. concluded its fiscal year 2025 with consolidated revenues of €3,132.1 Million, a+3% growth at constant exchange rate. Performance was particularly robust in Q4, where revenues surged by +7% on a constant exchange rate to € 1,290.8 Million, driven by a strong boost in sales momentum for both brands. Moncler, the brand, recorded +6% increase on a constant exchange rate in Q4, fueled by a +7% increase in DTC sales, with Asia (+11%) and the Americas (+9%) significantly outperforming. Simultaneously, Stone Island delivered a +16% increase, supported by double-digit growth in all regions. This financial strength coincides with a high-level leadership transition: the appointment of Bartolomeo Rongone as CEO, effective April 2026. This move allows Remo Ruffini to focus on his visionary role as Executive Chairman and Creative Director, ensuring the Group’s long-term prestige.
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Louis Vuitton and Formula 1 Expand Partnership for 2026 Season
Louis Vuitton enters the second year of its multiyear partnership with Formula 1, providing 24 bespoke trophy trunks for champions throughout the 2026 season. A major development. This year is the brand’s new role as the official title partner of the Monaco Grand Prix. This deepened relationship will be visible across all trackside locations, featuring designs inspired by the sport’s technical ingenuity. The 2026 season also introduces significant sport-wide changes, including smaller, lighter car regulations and the debut of 2 new teams: Cadillac and Audi. The racing calendar officially begins on March 7 in Australia and will feature a new inaugural Grand Prix in Madrid this September. The collaboration continues to center on the "Victory Travels in Louis Vuitton" concept, celebrating excellence on a global scale.
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Balmain Beauty Scales Up with Destin de Balmain Launch
Balmain Beauty is launching Destin de Balmain, a new floral fragrance designed to reach a wider global market than its previous niche collections. Developed under license with Estée Lauder, the brand plans to expand distribution to 5,000 stores by June to attract a younger, energetic audience. The scent, created by Quentin Bisch, blends strawberry and peony with woody notes of sandalwood and patchouli. Its design honors the house's 1945 heritage and features a refillable, labyrinth-patterned bottle. Priced at $130 for 50ml and $185 for a 150ml refill, the launch is expected to help drive the brand’s annual retail sales toward an estimated $80 million.
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Bulgari Names Dua Lipa as Newest Global Brand Ambassador
Bulgari has named Dua Lipa as its newest global brand ambassador, joining an already formidable roster that includes Anne Hathaway, Priyanka Chopra Jonas, Lisa, and Liu Yifei. The appointment signals Bulgari's continued strategy of aligning with women who project confidence and cultural influence at a global scale. Dua Lipa holds seven Brit Awards, three Grammys, and a spot on Time's 100 Most Influential People list. The partnership feels organic rather than transactional; Lipa has already been wearing the house's jewels on some of the world's most watched stages, from the Berlinale red carpet to the NBC Milano Cortina 2026 Olympics campaign. The announcement also comes at a meaningful moment for Bulgari itself, as deputy CEO Laura Burdese prepares to step into the top role this July.
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