Luxury Headlines – 16/06/2025
Luxury Headlines – 16/06/2025
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Louis Vuitton Partners with Real Madrid
Louis Vuitton has formalized a multiyear partnership with both the Real Madrid soccer and basketball clubs. As part of this agreement, Louis Vuitton will become the official wardrobe provider for the teams during their official travel engagements and events. The players will also have access to a range of Louis Vuitton luggage options and travel accessories. The exclusive attire will be designed by Pharrell Williams, the creative director of menswear for the luxury brand. LVMH succeeds Zegna as the team’s official off-the-field outfitter.
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Chanel Launches Nevold, Developer of Recycled Material
Chanel has launched Nevold, a new division led by Sophie Brocart, formerly the CEO of LVMH-owned brand Patou. This new initiative concentrates on the large-scale development of recycled materials to proactively address the growing scarcity of high-quality raw resources, particularly materials like leather and cotton often used in Chanel’s creations. Operating as a B2B open platform, Nevold includes L’Atelier des Matières for dismantling and sorting materials from various brands and collaborates with innovators and academic institutions like the University of Cambridge and Politecnico di Milano to create hybrid materials meeting luxury standards.
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Kering Eyewear Acquires Lenti to Strengthen Supply Chain
Kering Eyewear has acquired Lenti, an Italian optical lens manufacturer based in Lombardy from Italian group Safilo as part of its strategy of vertical integration. This acquisition will allow Kering Eyewear to incorporate in-house production of high-quality, technologically advanced, and high-performance sun lenses made in Italy. This marks Kering Eyewear's 3d acquisition in less than 3 months, following the purchase of Italian frame manufacturer Visard in April and a minority stake in the Italian acetate frame company Mistral, with the option for a full acquisition by 2030.
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LVMH Showcases Technological Innovation at VivaTech
LVMH, the founding partner of VivaTech, presented technological advancements at the LVMH Dreamscape in Paris from 11 to 14 June. Under the theme "Crafting Dreams," LVMH highlighted 15 collaborations between its Maisons and various tech partners. The exhibit included examples such as Louis Vuitton’s advanced product digitization, Dior’s personalized customer experiences with AR, Bulgari’s connected jewelry featuring digital passports, and others. Beyond the exhibits, LVMH leaders are headlining and participating in the main stage conversation with a focus on the impact and ethical use of AI in the luxury sector and human craftsmanship.
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Chow Tai Fook Posts Growth in Operating Margin Despite Overall Revenue Decrease
The Group announced a -17.5% decrease in revenue to HK$89,656 million due to macroeconomic factors. However, an improved higher margin product, mix a higher gold price and disciplined cost and capital management contributed to improved profitability, with a resulting +9.8% increase in operating profit to HK$14,746 million and an operating profit margin of 16.4% (a 400 basis points increase). Revenue from fixed-price gold products surged by +105.5%, driven by new collections like CTF Rouge and Chow Tai Fook Palace Museum Collection. The e-commerce channel also showed strong momentum, with sales in Hong Kong and Macau growing by approximately 91%. The company expressed optimism for future growth, anchored by its ongoing brand transformation initiatives and disciplined financial management.
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Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders
Charlotte Tilbury has announced its inaugural US sports partnership with the Dallas Cowboys Cheerleaders. This partnership is a significant foray into the world of sports in the US, where the brand is distributed in Sephora and Ulta outlets and ranks 3rd overall in makeup. The brand will become the team’s supplier of beauty, skincare, and fragrance products during the entire season. The partnership will bring exclusive content on social media, appearances by the cheerleaders, joint pop-up events, and beauty brand activations at select Dallas Cowboys games. This marks Charlotte Tilbury's 2nd sports partnership globally, following a previous collaboration with the F1 Academy, which supports young female racing drivers.
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