Luxury Headlines – 01/09/2025
Luxury Headlines – 01/09/2025
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Brunello Cucinelli Reports Strong Financial Performance in H12025
Brunello Cucinelli reported excellent first-half 2025 results with revenues of €684.1 million (up 10.2% from 2024), EBIT of €113.8 million (up 8.8%), and net profit of €76.7 million (up 16% with an 11.2% margin). The luxury Italian fashion house completed its ambitious three-year investment plan one year early, including doubling the Solomeo factory capacity to ensure production capability through 2035. In terms of its strategic expansion, the brand invested €63.5 million in the first half (compared to €44.8 million in 2024), focusing on boutique expansion (now 130 locations), production capacity enhancement and maintaining its "Made in Italy artisanal production" standards. The company expects approximately 10% revenue growth for both 2025 and 2026, supported by strong sales momentum in July and August, excellent reception of the Fall-Winter 2025 collection, and outstanding results from the 2026 Spring-Summer sales campaigns.
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Breitling Becomes NFL’s Official Timepiece Partner
Breitling and the US National Football League (NFL) announce a multi-year global partnership, making Breitling the official timepiece partner of the NFL. This agreement signals the NFL's first collaboration with a luxury watch brand, with Breitling becoming the league's first global luxury timepiece partner. To mark this important occasion for the brand and the league, Breitling has unveiled two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro, featuring specially designed timepieces for each of the league's 32 teams.
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Giorgio Armani Acquires Historic Italian Nightclub La Capannina
Marking another move into the hospitality segment, Giorgio Armani acquired the historic nightclub "La Capannina di Franceschi" in Forte dei Marmi, the Tuscan seaside town, with the club set to start its new course under Armani's ownership from summer 2026. Founded in 1929 by Achille Franceschi and controlled by Gherardo and Carla Guidi since 1977, the historic nightclub has helped contribute to the rise and growing fame of Forte dei Marmi as a go-to resort. The acquisition is seen as marking an important moment in the evolution of the designer, who is celebrating his namesake brand's 50th anniversary this year.
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Tommy Hilfiger Launches "The Hilfiger Racing Club" Campaign
Tommy Hilfiger unveiled its fall 2026 campaign titled "The Hilfiger Racing Club," featuring supermodel Claudia Schiffer and actor Nicholas Hoult. The campaign's aesthetic is inspired by luxury motorsport nostalgia, reimagined with a modern twist, and will be amplified by activations ranging from bespoke brand experiences to racetrack-inspired events. The campaign was photographed by Glen Luchford and showcases how this version of prep is "less about rules and more about reinvention. The campaign marks the first chapter of "You're Invited, No RSVP Required," a new style statement inspiring the coming seasons.
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Victoria Beckham Surpasses £100M in Annual Sales
Victoria Beckham's fashion and beauty business reported double-digit growth for its fourth consecutive year, with revenues increasing by 26% to £112.4 million ($151.8 million) in 2024 versus the prior year. The brand also reported EBITDA of £2.2 million, a 22% increase from 2023, indicating that the brand is establishing a stronger foothold after years of operating losses. The beauty line, which is projected to account for more than 20% of sales by year-end, will also release its first-ever foundation line this year. The brand has partnered with Bioderma and Augustinus Bader on products, including micellar water and concealer. Beckham herself is set to step into the spotlight this autumn, as Netflix is set to release a docuseries which will follow the rise of the company and her role as creative director.
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Maison Margiela Features Miley Cyrus in Historic First Celebrity Campaign
Maison Margiela broke four decades of tradition by featuring Miley Cyrus as its first-ever celebrity campaign ambassador for its Autumn/Winter 2025. Shot by Paolo Roversi, the campaign features Cyrus wearing only white body paint and signature Tabi boots in some images, embracing the brand's "Bianchetto" white-painted technique. The French luxury brand has previously refused to work with celebrity ambassadors, keeping with the anonymous, collective vision that underpins its house codes.
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Alo Ventures Into Luxury Handbags with $3,000 Price Points
Athleisure brand Alo is launching a line of Italian-made leather bags next month, with three styles at launch and prices ranging between $1,200 to $3,600. A campaign will drop September 9, the exact date the bags will be available for pre-order, and they'll be available to pick up from September 22 in 23 of Alo's top-performing stores, including Beverly Hills, New York's SoHo, London's Regent Street and Aspen. CEO Danny Harris is betting that customers who regularly carry Alo tote bags will shell out upwards of $3,000 for leather handbags from the brand. The bags will also be available online via a concierge-style experience.
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OLAPLEX Acquires Boston Biotech Company Purvala Bioscience
Hair care brand OLAPLEX announced the acquisition of Purvala Bioscience, a Boston-based biotech company, marking the company's first acquisition since launching over ten years ago. Purvala Biosciences was founded in 2020 by Dr. Bradley Olsen, a professor of chemical engineering at MIT, to develop beauty ingredients and products focused on creating high-performing molecules inspired by naturally occurring biological structures. The deal is "fully about supporting and furthering our R&D capabilities," according to CEO Amanda Baldwin, as OLAPLEX aims to create next-generation science-backed products alongside its bond-building technology. The acquisition was completed for $10.5 million.
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