Luxury Headlines – 07/07/2025
Luxury Headlines – 07/07/2025
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L'Oréal Expands Pro Division with Color Wow Acquisition
L’Oréal has announced the acquisition of the hair care brand Color Wow, with financial terms of the transaction remaining undisclosed. Founded 12 years ago by entrepreneur Gail Federici, Color Wow has generated over $300 million in sales to date. The brand is recognized for its innovative hair care products, including the Dream Coat Supernatural Spray, which is reported to sell every 4.4 seconds. Currently available in salons and select retailers across the U.S., U.K., Europe, and Dubai, Color Wow is expected to pursue further international expansion under L’Oréal’s ownership. Following the acquisition, Federici will continue her involvement with the brand, which will be integrated into L’Oréal’s Professional Products Division.
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UK's First Curved Escalators Coming to Harrods
Luxury retailer Harrods is set to undergo a multi‑million‑pound renovation of its lower‑ground floors at its Knightsbridge flagship, featuring Britain's first curved escalators. Four bespoke escalators, manufactured exclusively by Mitsubishi, will be installed to evoke the sweeping staircases of the store’s Edwardian-era grandeur. The refurbishment aims to reinforce Harrods’ relevance in a competitive luxury market and reposition London as a premier destination for hard luxury goods. Design highlights include fluted marble columns inspired by the draped fabric of Lady Britannia on the Brompton Road facade, and a replicated 1920s-style ceiling. To optimize space and visual impact, the project will deepen the lower-ground and sub-basement levels, creating a double-height hall that merges the fine watches and jewelry departments. In addition, each brand within the basement will receive its own private lift (8–10-person capacity) to enhance privacy and comfort for high‑net‑worth clients.
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Boucheron Expands US Presence with Rodeo Drive Flagship
Kering-backed jewelry brand Boucheron has expanded its presence in the US with the opening of its third flagship store in Beverly Hills. The new store, located at 449 North Rodeo Drive, blends natural inspirational design elements with Boucheron's signature Art Deco style. This move builds on Boucheron's historical presence in the US, dating back to the establishment of a New York office in 1903 and the brand's participation in major American exhibitions. While the brand previously operated stores in Hawaii and San Francisco, these locations were closed before Poulit-Duquesne arrived in 2015. Boucheron's expansion plans also include the opening of a new store in Miami by mid-2026.
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K-Pop Star Felix Joins LV for UNICEF's Silver Lockit
Building on its support for UNICEF since 2016, Louis Vuitton has partnered with ambassador and K-pop star Felix of Stray Kids for the 2025 Silver Lockit jewelry collection. Crafted from recycled silver, the collection features a lock with a blue heart engraved with the word “dream.” It includes a single earring, a bracelet available in either a silver chain or cord version, and a pendant—each offered in four colors: yellow, blue, pink, and black. The limited-edition collection will be available globally in stores starting July 18, with the yellow cord bracelet sold exclusively online. Louis Vuitton will donate $100 for each cord bracelet or earring sold, and $200 for each silver bracelet or pendant.
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Onitsuka Tiger Opens Parisian Flagship and Eyes Brand Expansion
Onitsuka Tiger, the Japanese footwear brand owned by Asics, is set to open a flagship store on Paris’s Avenue des Champs-Élysées, within the historic Hôtel de la Païva. Paris holds particular significance for the brand, marking its first international retail venture since its revival in 2002. The new boutique—designed as a fusion of Japanese modernism and historical architecture—serves as a symbolic milestone on the road to the brand’s 100th anniversary. In addition to expanding its global network of 192 mono-brand stores, primarily concentrated in Asia, Onitsuka Tiger is exploring a return to the U.S. market. The brand is also diversifying into fragrances and considering potential ventures in hospitality, all while maintaining its strict full-price strategy.
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