Luxury Headlines – 02/06/2025
Luxury Headlines – 02/06/2025
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Jacquemus Restructures via New Holding Company
Jacquemus has undergone a corporate restructuring, now operated under Jacquemus La Maison Mère, the new Paris-based holding company. Chaired by designer Simon Porte Jacquemus, this entity will hold 98.15% of Jacquemus La Mode and 100% of Jacquemus La Beauté with a combined valuation of €576.1 million. The restructuring follows Jacquemus's exclusive beauty partnership with L'Oréal; the latter owns a 10% minority stake to support the brand's independent development in beauty. The brand is also expanding its global retail footprint, with recent store openings and planned locations in New York and London, complementing its existing e-commerce and multi-brand distribution.
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Maserati Relaunches Master Driving Experience
Maserati is reintroducing its high-speed consumer-facing program, the Master Maserati Driving Experience, at 3 select Italian raceways: Autodromo di Modena, Varano de' Melegari, and Vallelunga "Piero Taruffi." This program allows participants to drive various Maserati supercars, including the GranTurismo Trofeo, MC20, and the new GT2 Stradale, to test their full potential on the track. Instruction is provided by retired Italian driver Andrea de Adamich and other professional racers, focusing on advanced driving techniques.
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Shangri-La New Luxury Concept in Eastern China
Shangri-La Hotels & Resorts is launching Shangri-La Signatures, a new ultra-luxury division, with its debut property, The Silk Lakehouse, Shangri-La Hangzhou. Located on West Lake in Eastern China, this new concept emphasizes local heritage and culture with a blend of modern luxury. It offers personalized service through its Personal Host Programme, tailored stays in its 68 rooms and suites, and a focus on wellness, including amenities like AI-responsive mattresses. The property also features 4 dining venues, including Michelin-starred chef Alan Yu's Western concept, a traditional Chinese restaurant, a Song Dynasty-style tea house, and a cocktail bar in collaboration with SANYOU.
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TAG Heuer Sponsors Monaco Formula 1 Grand Prix
TAG Heuer is strengthening its presence by becoming the title sponsor of the 2025 Formula 1 Grand Prix de Monaco, as part of the 10-year deal with parent company LVMH. This strategic partnership, announced in January with the "We Are Back" campaign, leverages the event's global reach, which counts anywhere between 70 million and 100 million viewers, alongside extensive on-site branding, digital campaigns, and high-profile celebrity attendance. The Swiss watchmaker hosted exclusive pre-race events, attracting well known figures like Prince Albert of Monaco.
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Life Time Partners With Kiehl’s
Life Time has announced a partnership with US skincare brand Kiehl's. This move follows its recent separation from Equinox. For a start, products will be available in 9 NYC locations beginning this summer, with potential for broader expansion. This collaboration aims to enhance Life Time members' wellness journey. The partnership will be promoted through in-club digital announcements, newsletters, and content creator collaborations, including a campaign featuring reality TV star Brittany Cartwright. Life Time currently has 180 locations across the U.S. and Canada. It posted a very robust revenue increase of 18% in Q12025.
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E.l.f. Beauty Acquires Rhode for $ 1Billion
E.l.f. Beauty announced the acquisition of Hailey Bieber's brand Rhode for $1 billion. This move brings together E.l.f.'s leadership in affordable, high-quality beauty with Rhode's rapid growth and strong resonance with Gen Z. Founded in 2022, Rhode has reached $212 million in net sales with a portfolio of 10 products, blending advanced formulas with accessible pricing. Hailey Bieber who founded the brand will stay in her role as chief brand officer and head of innovation for Rhode, while also serving as a strategic adviser to E.l.f. The acquisition, comprising $600 million cash and $200 million in shares with a potential $200 million earnout, positions E.l.f. for continued expansion with Rhode's upcoming launch in Sephora stores across North America and the UK.
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Maria Chiuri Ends Tenure at Dior
Maria Grazia Chiuri has concluded her 9-year tenure as the creative director of women's haute couture, ready-to-wear, and accessories at Dior, with the Resort 2026 show. Appointed in 2016, Chiuri was the first woman to lead the creation of women's collections since Dior's founding in 1947 and has been at the helm of many successful collections. A successor has yet to be announced. Beyond her work at Dior, Chiuri has undertaken the restoration of Rome's historic Teatro della Cometa as a personal project.
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