CXG Opens its Capital to Cervinvest Capital to Accelerate Its Next Phase of Growth
Cervinvest Capital acquires a minority stake in the luxury customer experience specialist. Founder and CEO Christophe Caïs remains majority shareholder. The investment will support CXG’s acquisition strategy.
Paris, 22 October 2026 Cervinvest Capital is pleased to announce that Cervinvest Scale, its fund dedicated to lower-midcap investments, has acquired a minority stake in CXG, the leading data-driven consulting and solutions partner to premium and luxury brands. In this primary transaction, Cervinvest Scale invests alongside founder Christophe Caïs and an extended management team, who retain control of the company, with the shared ambition of accelerating CXG’s development and strengthening the group’s investment capacity to support its next phase of growth. The financial terms of the transaction were not disclosed.
“We have chosen a partner who shares our long-term vision and gives us the means to go further, faster. This partnership does not change who we are; it empowers us to become what we aspire to be.” – Christophe Caïs, Founder & CEO of CXG
CXG: The global reference in customer experience for luxury brands
Founded in 2006 by Christophe Caïs, CXG helps premium and luxury brands turn customer insight into retail execution and measurable commercial results, identifying and quantifying performance gaps across the entire customer journey. Its integrated offering combines strategic consulting, consumer insights, performance measurement, CX and EX programs, market intelligence, and capability building through in-person and digital learning. At the core of its approach is a proprietary global panel of over 90,000 premium and luxury consumers, through which it conducts over 100,000 surveys each year, generating more than 10 million data points. CXG today works with more than 220 leading premium and luxury brands, operates in 85 countries and employs more than 275 professionals across 12 offices, from Shanghai, to Paris, to New York.
“CXG is a global leader in an attractive market, with multiple levers for further growth: new client wins, expansion into adjacent sectors, M&A and technological innovation.” – Guillaume de Jongh
Managing Partner, Cervinvest Capital
A partnership to accelerate the company’s growth and technology development
Cervinvest Scale will put its financial resources and its experience in growth strategies in support of management’s ambitious development plan, built around three pillars:
Strengthening the group’s global leadership in its core markets, driven by the structural momentum of the premium and luxury sector;
Expanding the group’s range of products and services, in particular through continued investment in data, digital platforms and new analytical capabilities to consolidate CXG’s positioning as a tech-enabled partner relying on proprietary data;
Pursuing targeted M&A, aimed at complementing the group’s expertise and expanding its presence in new market segments.
This transaction reflects Cervinvest Scale’s strategy: Supporting leading founders and managers as they accelerate and scale up their businesses.
“The company is led by a strong, seasoned management team that stands out for its global reach, deep specialization and recognized expertise as an innovator in its field.”- Arthur Milliard, Partner
Cervinvest Capital
Deal participants
Management: Christophe Caïs
Cervinvest Capital: Guillaume de Jongh, Arthur Milliard, Alice Labert
Advisors to CXG and its management
Financial advisor (M&A): Amala Partners: Nicolas Royer, David Krivine, Paul Lacroix
Financial advisor (Financing): Amala Partners: Jad Sader, Damien Schaff
Lawyers: Hogan Lovells: Stéphane Huten, Laura Medjoub, Alexander Premont, Fabienne Hauf
Vendor due diligence (Finance): Interpath: Lauren Goodenough, Azza Boumehraz
Vendor due diligence (Strategy): Kéa & Partners: Patrick Richer, Arnaud François
Advisors to Cervinvest Capital
Lawyers: Gide: Olivier Deren, Charlotte Dupont, Paul de France, Axel Azoulay, Manon Lorthiois, Rhita Khaledi
Due diligence (Finance): Oderis: Julien Passerat, Achille Gabelli, Matthieu Cocciantelli, Javier Osorio
Due diligence (Strategy): CMI: Hugo Perier, Julie Berthet, Aurore Mervaillie
Financing
Lenders: Apera: Salim Lemseffer, Alexandre Gallois, Victor Raby
Lawyers: De Pardieu Brocas Maffei
About CXG
CXG is the leading data-driven consulting and solutions partner to premium and luxury brands, turning insight into retail execution and performance. Working with over 220 leading luxury brands worldwide, CXG combines strategic consulting, consumer insights, performance measurement, CX and EX programs, and scalable capability building through in-person and digital learning to close the loop from strategy to execution. At the core of its approach is a proprietary global panel of over 90,000 premium and luxury consumers, providing a direct, in-market view of customer expectations and behaviors. Founded in 2006, CXG operates in 85 countries, with 12 offices worldwide and a team of over 275 professionals. www.cxg.com
About Cervinvest Capital
Cervinvest Capital is an independent management company, founded in 2023, licensed by the AMF and based in Paris, specializing in supporting European SMEs and mid-sized companies. The platform deploys two complementary strategies: Scale, dedicated to the European Lower Mid-Cap segment (investments of €15m to €60m, as structured minority investor or as majority investor in consolidation platforms), and Build, dedicated to the Small-Cap segment (investments of €5m to €15m, mainly as majority investor). Cervinvest Capital’s teams have many years of combined experience in private equity and build-up transactions, serving a single model: value creation through the transformation and scaling-up of the companies they support, in full alignment of interests with their management teams and investors.
