GCC Syndicated Research
Understanding the GCC Luxury Customer
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Discover the preferences and shopping behaviors of the luxury consumer segment in the GCC. Access critical data to make strategic and informed decisions for success, without the high price tag.
Why Choose Syndicated Research?
In a fast-paced market, having reliable and timely insights can be your game changer. Syndicated research offers a cost-efficient solution to getting the market insights you need, without having to conduct a customized research. Enjoy a plethora of benefits including:
- Reliable Data: Depend on high-quality data that helps create informed strategies.
- Expert Analysis: Benefit from the expertise of our seasoned analysts who bring a wealth of knowledge to the table.
- Speed: Gain instant access to ready-made reports, saving precious time in gathering data.
- Cost-Efficiency: Avoid the steep costs of primary research by leveraging shared costs of syndicated research.
Are You Keeping Up with the Evolving GCC Luxury Market?
The GCC luxury market value was $9.5 billion in 2022 and is set to hit $11 billion in 2023. Many affluent customers from the Middle East, including 16% of Harrods’ shoppers in 2022, prefer to shop abroad. But now, more people want to shop locally and have products that feel closer to home. Because of this, major luxury brands are growing their presence in the GCC. Want to understand the GCC luxury buyers in places like the UAE, Saudi Arabia, Bahrain, Qatar, and Kuwait better? Our new CXG syndicated research can help.
Explore below for details on our syndicated research approach
Our research covers 4 main focus areas:
- Luxury Brand Awareness and Perception: We examine which luxury brands are well-known, what people think of them, and what they prefer.
- The Purchase Journey: We understand the customer’s path from first hearing about a product to making a purchase, focusing on their shopping experiences and spending patterns.
- Social Media Habits and Communication with Luxury Brands: We explore how customers interact with brands online and the role social media plays in these interactions.
- Preloved Luxury Goods: We analyze the market for second-hand luxury goods, looking at past buying trends and future preferences.
Here’s a breakdown of how we’re choosing our interviewees to better understand the luxury market in the GCC region:
- Target Markets: We’re looking at six key markets: KSA, Abu Dhabi, Dubai (both in the UAE), Bahrain, Qatar, and Kuwait.
- Demographics: Our study focuses on men and women aged 18-55 years old in KSA, Abu Dhabi, Bahrain, Qatar, and Kuwait, primarily local citizens. In Dubai, we’re including both locals and expats due to its diverse population.
- Criteria: We’re interviewing individuals who’ve made luxury purchases, such as watches, jewelry, fashion, or cars, in the past six months.
To ensure a robust understanding of each market, we have structured our survey process as follows:
- Sample Size: We will conduct 100 surveys in each market, for a total 600 surveys across all markets.
- Format: All questionnaires will be conducted online.
Your subscription includes:
- Executive Summary: Receive a concise report in English, featuring key insights and expert recommendations derived from our research.
- Detailed Presentation: Whether in person or online, we will present the findings to you, providing a chance to engage with and ask questions to our team of market experts and experienced analysts.
- Seamless Project Management: We handle all the details efficiently to save you time and effort.
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