Luxury Headlines – 16/03/2026
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TAG Heuer Appoints Béatrice Goasglas as CEO
LVMH has appointed Béatrice Goasglas as chief executive officer of TAG Heuer, effective May 1, making her the first woman to lead the 166-year-old Swiss watchmaker. She succeeds Antoine Pin and moves from her current role as president for the Americas. Goasglas previously held senior positions in digital marketing and customer experience in Sephora and L’Oréal before joining TAG Heuer in 2018, later overseeing Asia-Pacific operations. As CEO, she will continue the brand’s strategy focused on innovation, premium positioning, and global growth. TAG Heuer has recently strengthened its market resilience, supported by strong visibility and engagement through its high-profile partnership with Formula 1, which has boosted brand awareness worldwide
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Loewe Unveils Second Casa Loewe Boutique in Paris
Loewe has expanded its global presence with a new Casa Loewe store at 396 Rue Saint-Honoré in Paris, marking the brand’s second location in the city under this concept after its boutique on Avenue Montaigne. The boutique spans 2 floors and presents the brand’s womenswear and menswear collections. The opening coincides with the retail debut of the first collection by creative directors Jack McCollough and Lazaro Hernandez, which has generated strong appreciation and notable demand for key products, including the Amazona 180 bag released for the house’s 180th anniversary. The opening follows the brand’s recent flagship launch in Tokyo and supports its broader international expansion strategy.
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Stone Island Opens First Flagship Store in Naples
Moncler S.p.A owned brand Stone Island is opening its first flagship store in Naples, Italy. The launch reflects the growing cultural and creative attention surrounding Naples in recent years. Alongside the store opening, the brand released a documentary titled “A Sorpres”, which explores the long-standing relationship between Stone Island and the local community. The film features fans and collectors from the city who share personal stories about discovering and collecting the brand’s clothing. The new store is located in Palazzo Fusco on Via Filangieri and follows the brand’s industrial-inspired retail concept. Stone Island currently operates 95 flagship stores worldwide.
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Coach Strengthens Appeal to Gen Z with New Fragrance Launches
Building on its success with Gen Z in handbags and accessories, Coach is strategically expanding its influence into the fragrance sector with two new launches: Coach for Men Pure Platinum and Coach Cherry for Women. Both releases are high-intensity perfumes priced accessibly between $100 and $105, targeting a younger demographic through celebrity ambassadors like Omar Apollo and Storm Reid. Pure Platinum introduces a bold blend of lavender and cedarwood, while Coach Cherry offers a vibrant profile of mandarin and tonka. These scents will be available across major retailers, including Ulta, Sephora, and Amazon, marking a significant push for the brand's presence in the beauty industry.
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Cartier Partners with Drest to Showcase Clash de Cartier Collection
Digital fashion styling platform Drest has partnered with Cartier to introduce the new season Clash de Cartier jewelry collection through an interactive online experience. Founded by Lucy Yeomans, Drest allows users to engage with luxury brands through styling challenges and storytelling. The collaboration marks the platform’s first fine jewelry activation, enabling users to explore and style pieces such as rings, earrings, bracelets, and necklaces from the collection. Clash de Cartier features sculptural designs with colored stones, including agate, chalcedony, and onyx.
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Burberry Unveils Capsule Collection Inspired by Queen Elizabeth II
Burberry collaborated with the Royal Collection Trust to launch a capsule collection marking the centenary of Queen Elizabeth II’s birth on April 21, 1926. The release coincides with the Queen Elizabeth II: Her Life in Style exhibition, opening at The King's Gallery, Buckingham Palace. The collection draws inspiration from the late monarch’s countryside wardrobe and includes a belted cotton gabardine car coat, scarves, and a brooch shaped like a corgi. A new green version of the Burberry check, influenced by the Old Stewart Tartan pattern favored by the queen, appears across several pieces. Items will be available through Burberry stores and the Royal Collection Trust shops, and online platforms.
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Prada Names Bella Hadid as First Global Beauty Ambassador
Prada has appointed Bella Hadid as its first global beauty ambassador to support the launch of its newest makeup product, Prada Touch blush. The product marks an expansion of the brand’s cosmetics line and is designed for use on both cheeks and lips. Prada Touch is available in eight shades and contains raspberry extract in its formulation, priced at $42. The product will debut in North America through the Sephora app before expanding online and in-store distribution, followed by launches in Europe and Asia.
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